Agira – 2020
City Branding is the set of promotional activities aimed at transforming a city from a place to a destination, making it a coveted destination to visit. It is a strategic process, capable of giving the territory a unique and recognizable identity. The aim is to share the experience that the visitor has the chance to live in our city, as well as to develop a territorial brand capable of communicating and promoting our culture, tradition and history throughout the world, meeting the needs of an increasingly cosmopolitan tourism. Revitalizing the Sicilian hinterland, recognizing its distinctive qualities and characteristics, formulates the promise on which this project is based, in which citizen and visitor share the same emotions. The city logo represents the cultural tradition from which we are descended, through a modern and innovative style. The history that gave life to all the monuments that Agira preserves today is the backbone from which the visual style of the brand is based. The iconography of the six dominations that have left an indelible mark on the city: Greek - Roman - Byzantine - Arabic - Norman, has been chosen to generate a modular scheme that composes, in a chronological way, a letter "A" symbolizing Mount Teja. "Live your culture" is addressed to the citizen, in an international language, so that he can become the protagonist of this project and fascinate the tourist through the knowledge of their cultural traditions. Through the awareness of the past the future is built.
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